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Matched with Georgiana C
Matched with
Georgiana C.

Google Analytics Reporting

Help New York-New Jersey Trail Conference set up the right reports to understand how visitors are navigating their website and exploring their products and services online.
Cause
Environment

Posted February 13th

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Google Analytics Reporting

Project Details

What We Need
  • An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
  • Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
  • Optional: Training on how to create reports and use common insights features in Google Analytics
Additional Details

We're looking to track successful social media conversions. Example: the success rate of who is seeing a social post, coming to our website, and completing one of the following transactions:
-Volunteer sign up (event or opportunity)
-Donation (through either our main donation page or various restricted funds)
-Membership
-Store purchase
I believe this is done with "funnels," but our issue is that we have many different confirmations of where and how the public can complete these transactions.

What We Have In Place
  • We currently have Google analytics access, which should make it easy for you to get started. We also have defined web goals, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,757 , allowing us to work more efficiently with our communications and also dedicate these funds to volunteer engagement and management.

We're looking to analyze the success of our social media campaigns while also reporting to our board the ROI on social media.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager gives overview of the current setup of Google Analytics and shares login details for existing Google Analytics account
  • Professional connects with Volunteer Manager for a brainstorming/overview session, to discuss goals for reporting and analysis
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Report Creation & Feedback
  • Professional creates an initial set of reports in Google Analytics based on initial conversation with Volunteer Manager
  • Professional shares reports with the Volunteer Manager and explains how they map to the Organization’s goals
  • Volunteer Manager provides any feedback on reports (up to two rounds)
  • Professional implements feedback and provides a revised set of reports
2
Milestone 2: Training & Best Practices
  • Professional creates guidelines for continued maintenance and update of reports in Google Analytics, as well as data interpretation and analysis
  • Professional reviews above guidelines with Volunteer Manager
  • Professional is available for up to two weeks to address questions as Volunteer Manager starts to regularly use reports for tracking and analysis
3
Milestone 3 (Optional): Additional Training
  • Professional walks the Volunteer Manager through the process of creating and saving reports
  • Professional shows the Volunteer Manager how to use common insights features in Google Analytics, such as Audience Insights, Traffic Insights and Search Insights
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About The Org

Posted by
Heather D.

Communications Assistant

Our Mission

The New York-New Jersey Trail Conference is a volunteer-powered organization that builds, maintains, and protects public trails. Together with our partners, we strive to ensure that the trails and natural areas we share are sustainable and accessible for all to enjoy for generations to come.