Google Analytics Reporting
Google Analytics Reporting
Project details
What we need
- An initial set of Google Analytics reports that can be used to track key metrics about the Organization’s web performance and insights on visitors' interest
- Training on how to maintain reports and analyze collected data to inform changes to the Organization's web presence
- Optional: Training on how to create reports and use common insights features in Google Analytics
Additional details
We're looking to track successful social media conversions. Example: the success rate of who is seeing a social post, coming to our website, and completing one of the following transactions:
-Volunteer sign up (event or opportunity)
-Donation (through either our main donation page or various restricted funds)
-Membership
-Store purchase
I believe this is done with "funnels," but our issue is that we have many different confirmations of where and how the public can complete these transactions.
What we have in place
- We currently have Google analytics access, which should make it easy for you to get started. We also have defined web goals, and the ability to provide any other information you need.
How this will help
This project will save us $3,757 , allowing us to work more efficiently with our communications and also dedicate these funds to volunteer engagement and management.
We're looking to analyze the success of our social media campaigns while also reporting to our board the ROI on social media.
Project plan
Our mission
The New York-New Jersey Trail Conference is a volunteer-powered organization that builds, maintains, and protects public trails. Together with our partners, we strive to ensure that the trails and natural areas we share are sustainable and accessible for all to enjoy for generations to come.
Testimonials
Georgiana is incredible! She went above and beyond the project goals. She's an expert in all things Google Analytics, and my organization is so grateful for her volunteer efforts.
I enjoyed working with Heather on this project. Efficient communication was the key aspect in completing this project successfully. It was great to have clearly established goals from the very beginning, as well as access to prompt feedback in each stage of the project.