Logo Design & Visual Brand Identity

Help American Cancer Society Development and Marketi... elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What We Have In Place
  • We currently have a logo for Gen2End (effectively a sub-brand of ACS) that we are launching through a conference-style event. We also have the standard brand guidelines for ACS generally. What we're looking for is a logo and other treatments for the launch event. We can provide general Society brand color and style guides but are looking for new graphic design collateral for print and digital media for the event.
How This Will Help
This project will save us $4,817 , allowing us to generate exciting and fresh visual collateral while responsibly stewarding donor dollars in support of the mission of the American Cancer Society.

Engaging with a marketing, communications, and/or graphic design volunteer will allow us to create an exciting aesthetic for our Gen2End (Generation to End Cancer) launch event without having to depend on the time and capacity of ACS marketing staff to make these deliverables. We are excited to launch a campaign aimed at young professionals specifically, and are eager to see fresh, eye-catching design that enhances the energy of our event.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Posted by
Grace E.

Gen2End Launch Production Manager

Our Mission

The American Cancer Society's mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What We Do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

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