Google AdWords Set Up

Help Aspire Education Project make the most of a Google Ad Grant by setting up Google AdWords to drive traffic to their website.
Aspire Education Project
Oakland, CA, USA
Cause
Education

Posted February 12th

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
Additional Details

We have the google ad grant and want to maximize it!

What We Have In Place
  • We currently have the google ad grant, which should make it easy for you to get started. We also have a good understanding of our goals and market, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to keep our organization going and pour more resourcing into students

We are facing a crunch with our tutoring demand and need a surge!

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Posted by
Drew S.

Executive Director

Our Mission

Our mission is to advance educational equity in the Bay Area by delivering high-quality academic services to our youth and through our youth.

Our Mission Statement:

Aspire Education Project dedicates itself to the academic excellence of students in the San Francisco Bay Area through building relationships, encouraging academic engagement, and empowering those we teach to educate others.

What We Do

1-on-1 Tutoring
Our dynamic corps of tutors work across the academic subject spectrum, securing academic success for the students they support. We are also trusted providers of Test Prep tutoring, and offer free proctored tests to all students. We distribute scholarships worth $30,000 each year to students who cannot afford market-rate tutoring.

Programs and Partnerships
We collaborate with schools and community organizations to provide educational support for the students who might otherwise slip through the cracks. Our programs support over 800 students with reduced-cost programs, classes and curricula each year.

Community Reading Buddies
Our flagship program has been connecting teen mentors with young readers in Oakland for 24 summers and counting. Its powerful youth-led model combats the enormous disparities in early literacy among the Bay Area's youngest residents.