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Matched with Kaitlyn R
Matched with
Kaitlyn R.

Website Audit

Help Downtown Women's Center assess whether or not their current website is optimally supporting its mission and goals, and outline the scope for needed changes and improvements.
Downtown Women's Center
Los Angeles, CA, USA

Posted February 12th

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Project Details

What We Need
  • Feedback on the current website’s layout, user functionality, visual design, content, and other key features
  • Clear articulation of the Organization’s goals for the website
  • Recommendations for improvements to help achieve the Organization’s desired goals
  • Note: If you are looking for a more specific, in-depth audit of your website's design and usability, try our Website Usability Audit project
Additional Details

The Downtown Women's Center has had an exciting start to 2020 with the announcement of a new CEO and launch of a landmark report detailing the conditions of women experiencing homelessness across the city of Los Angeles. We also have also recently added a new dimension to the services we provide (emergency Bridge Housing for 25 women). We want our website to inspire confidence in our leadership, demonstrate the impact of our programs, as well as introduce more visual storytelling elements.

What We Have In Place
  • Our existing website was built on wordpress. Our website is geared towards funders, donors, volunteers (both prospective and existing)--and the general public.

    Our communication strategic priorities, of which the website plays a big part, are reputation management, brand awareness, systems change (e.g. using the website to address the root causes of homelessness), and the culture of the organization, meaning positioning DWC as a great place to work for changemakers.
How This Will Help
This project will save us $6,772 , allowing us to build more permanent supportive housing for women experiencing homelessness.

Our website is our invitation to the public whether you are an engaged citizen, business owner, or policy maker to participate in our mission to end homelessness for women in Los Angeles.

Project Plan

Prep: Goal Setting
  • Volunteer Manager provides overview of current website and any past analysis
  • Professional connects with Volunteer Manager for a brainstorming/overview session and gathers information on the Organization’s goals, target audiences and desired functionality or uses of the website
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Initial Review & Feedback
  • Professional reviews current website pages, site map, any past statistical research into site performance and available traffic data
  • Professional analyzes current site layout, visuals and content, and delivers a draft document detailing the strategies, objectives and recommended tactics for proposed changes to the website
  • Volunteer Manager reviews draft and provides feedback to the Professional
Milestone 2: Final Website Audit
  • Professional delivers final strategy to the Organization after incorporating feedback, and provides recommendations for future overhaul or redesign efforts, based on staff capacity and budget
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About The Org

Posted by
Lorena S.

Senior Director of Communication and Development

Our Mission

To provide permanent supportive housing and a safe and healthy community fostering dignity, respect, and personal stability, and to advocate ending homelessness among women

What We Do

Founded in 1978, the Downtown Women's Center is the only organization in Los Angeles exclusively dedicated to addressing the needs of women overcoming poverty and homelessness in Skid Row.

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