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Visual Brand Guide

Help End Hep C SF, SF Public Health Foundation provide consistency and coherence to their visual identity with a branding guide that lays out design choices such as colors, font styles, and graphics.
End Hep C SF, SF Public Health Foundation
San Francisco, CA, USA
End Hep C SF, SF Public Health Foundation
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End Hep C SF, SF Public Health Foundation
San Francisco, CA, USA

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Cause
Disease & medical research
Skills
Graphic design

Posted February 11th

Visual Brand Guide

Project details

What we need
  • Visual branding guidelines/style guide in .pdf and/or print format that includes specific colors, primary and secondary typefaces, minimum size and buffer space for logo, examples of incorrect logo usage, and any other graphic design elements, to guide use in print and digital communications materials
Additional details

We are happy with our current branding but would like to create a visual style guide to use for graphic design projects moving forward.

What we have in place
  • We currently have a logo, which should make it easy for you to get started. We also have branding that we like, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to test and treat several folks in the community who are unable to afford health care. Once cured it is common for the community to feel a sense of achievement that can be a huge stepping stone

We are hoping to create a marketing campaign to eliminate the stigma that our community faces and this will help greatly towards that goal.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo, current branding guidelines (if available), and any existing marketing/communications materials (letterhead, business cards, social media usage, etc.)
  • Volunteer Manager provides Professional with examples of 1-2 branding guidelines from existing companies they feel have great branding guidelines
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree on what should be covered in the visual branding guide
2
Milestone 2: Visual Branding Guidelines/Style Guide
  • Professional drafts the visual branding guidelines, which features a mission statement, specific set of colors, fonts, correct logo usage, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

End Hep C SF, SF Public Health Foundation
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Causes
Disease & medical research Civil rights Health & nutrition
Posted by
Joanne K
Joanne K.

Program Coordinator

Our mission

End Hep C SF envisions a San Francisco where hepatitis C is no longer a public health threat, and hepatitis C related health inequities have been eliminated. Our mission is to support all San Franciscans living with and at risk for hepatitis C to maximize their health and wellness. We achieve this through prevention, education, testing, treatment, and linkage to reduce morbidity and mortality related to hepatitis C. We believe that everyone should have equal access to prevention and care regardless of individual characteristics.

What we do

Provide interventions that are evidence based, and continuously review our progress to determine areas where we need to improve, through the regular collection of and use of local data related to hepatitis C.
Work to end stigma about hepatitis C and people living with hepatitis C.
Maximize the health and wellness of people who use drugs by treating them with respect, ensuring access to appropriate services, and empowering them to reduce harm and make choices to improve their health.
Continue to invest in populations that have frequently been characterized as "difficult to engage," as we realize that these groups often have the greatest unmet need for services and support.

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