Google AdWords Set Up

Help Love's Arm make the most of a Google Ad Grant by setting up Google AdWords to drive traffic to their website.
Love's Arm
Chattanooga, TN, USA

Posted February 6th

Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
Additional Details

As an Executive Director I have been trying to get get our Google Ads set up for 3 years with no success. It is only an easy process for rocket scientists and such. Help with this would be a dream come true.

What We Have In Place
  • We currently have a listing on google, which should make it easy for you to get started. We also have little time but lots of desire to see this happen, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to exponentially reach more humans who want to SPREAD THE LOVE with us

Google Ads it a HUGE source of expansion for a non-profit. We are already busting at the seems with need for this,

Project Plan

P
Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

Our mission is to engage, empower and transition women survivors of sex trafficking, prostitution and addiction toward a Christ centered community of grace.