Logo Design & Visual Brand Identity

Help Welcome Home of Chattanooga elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Welcome Home of Chattanooga
Chattanooga, TN, USA

Posted February 6th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Welcome Home provides shelter, healing and compassionate end of life care for those in need. We also have an enrichment program for the public, "Demystifying Death and Dying" that includes several evening sessions and one all day conference. This is what we would be grateful to have help with- branding our enrichment program, creating better graphics that stand out to the community.

What We Have In Place
  • We currently have information and graphics on our website, which should make it easy for you to get started. We also have PDFs of information and graphic designs, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to decrease the program's cost so more of the funds will go back into caring for our residents.

Our Enrichment Program helps provide awareness/publicity of the our mission; it is a fundraiser for us; it helps with our reputation in our community and most importantly, it provides opportunities for the public to learn and talk about death, dying and grief. It helps to demystify a taboo topic.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Welcome Home's mission is to provide shelter, healing and compassionate end of life care for those in need. We provide family and a home for those who have nowhere to go for end of life care.

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