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Matched with Amelia D
Matched with
Amelia D.

Logo Design & Visual Brand Identity

Help Immigration Equality elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Immigration Equality
New York, NY, USA

Posted February 5th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Immigration Equality's annual gala is coming up, which is titled Safe Haven, and generally honors lawyers and law firms that work with our organization pro bono to represent LGBTQ+ and HIV-positive individuals seeking asylum in the U.S. We primarily need digital materials/branding/a logo for our program (printed and given out at the event), invite, social media and digital materials, and any other related event items. This is our 25-year anniversary celebration as well!

What We Have In Place
  • We currently have Samples from last year, which should make it easy for you to get started. We also have written materials to pitch this year's event, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to reduce a major expense line in our event this year and allowing us to net more. A gift of nearly $5,000 is deeply meaningful to this organization, as our entire budget is around 2m.

This fundraiser has raised over $600,000 in the past, and this year, we're shooting for $700,000. We need more resources in order to keep up with all of the restrictions that are being put on asylum-seekers in the US right now, and it can't come without funding behind it. This event significantly contributes to our budget each year, so the donated time is deeply valuable to us.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Immigration Equality is a national organization fighting for equality under U.S. immigration law for lesbian, gay, bisexual, transgender, and HIV-positive individuals.

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