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Google Ads Set Up

Help Hands Across the Water make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Hands Across the Water
Ann Arbor, MI, USA
Hands Across the Water
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Hands Across the Water
Ann Arbor, MI, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted February 5th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We have an active Google Adwords account but could use a pro that can make improvements to it so we are using it effectively.

What we have in place
  • We currently have Google Ad account for non-profits, which should make it easy for you to get started. We also have Active advertisements that need improvements made, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to sustain programs and build capacity

We hope to make our Google Ads account more effective to reach our audiences-- audience targeting would be great to reach more potential clients and spread the word about our inclusive agency.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Hands Across the Water
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Causes
Human services Community & economic development Youth development
Posted by
Katie H
Katie H.

Development Associate

Our mission

Hands Across The Water is dedicated to building and supporting families, committed to the belief that every child deserves a home and loving family.

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