Logo Design & Visual Brand Identity

Help Sustainable Innovations elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Sustainable Innovations
Fairfax, VA, USA
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Sustainable Innovations
Fairfax, VA, USA

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Posted February 4th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

While I do have a logo, I don't have a brand book/visual brand identity guide. The organisation is growing and its time to put this in place. Immediate needs:
Logo: color, placement, variations, size and proportions, examples of logo misuse
Tagline: where it should be displayed
Colors: primary brand colors as well as secondary colors
Typography: corporate fonts for headlines and body texts, etc
And applications like ppt template, email, letterhead, etc

What we have in place
  • We currently have a logo, which should make it easy for you to get started. We also have some past examples of marketing materials, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to invest in other marketing activities

The organisation did not really pay attention to these things for a long long time, but now we meet a lot of external clients, take part in events, etc and its time to have a visual identity. it will create recognition and also standardisation.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Sustainable Innovations
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Posted by
Aditi B.

Program Director

Our mission

Sustainable Innovations' mission is to pioneer enterprises for access to safe drinking water and to deliver primary health care.

What we do

Sustainable Innovations employs innovations in technologies, sciences, and economics to build social enterprises that are holistically sustainable - culturally, socially, institutionally, operationally, and economically.

These enterprises provide safe drinking water and low-cost health care to rural villages and urban slums.

Testimonials

Giorgios is absolutely delightful to work with. I almost didn't want to end the project as that would have meant disengaging with him on a regular basis. He is quick, adds value, and makes you see things in a way you had never thought before.
Aditi B.
Aditi B.

Program Director

Logo Design & Visual Brand Identity Project

That was the second project that I did with SI. Once more, I have to admit that I am impressed with the professional and the same time friendly attitude of the team members (Aditi and Emme). Working with them is a great and fulfilling experience that I totally recommend to other volunteers. Thank you for the great time!
Giorgos K.
Giorgos K.

Volunteer

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