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Google Ads Set Up

Help Mighty Writers make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
Mighty Writers
Philadelphia, PA, USA
Mighty Writers
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Mighty Writers
Philadelphia, PA, USA

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Education
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Digital marketing Search engine marketing

Posted January 28th

Google Ads Set Up

Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

help us to reactive our google ad account, and then actually use it!

What we have in place
  • We currently have an expired google ads account and google analytics, which should make it easy for you to get started. We also have ., and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to apply those funds to other marketing efforts

This will expand our outreach and brand awareness. We are always looking for ways to attract more students to our programs and add new programming.

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

Mighty Writers
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Causes
Education Arts & culture Youth development
Posted by
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Naomi L.

Development Director

Our mission

Mighty Writers (MW) teaches Philadelphia kids ages seven to 17 to think clearly and write with clarity so they can achieve success at school, at work and in life.

What we do

Our model is to build welcoming and fun youth writing centers in challenged neighborhoods, with a robust roster of year­ round programs that include:
- An after school Mighty Academy, in which elementary and middle school kids complete homework and writing projects from 3 to ­6pm, four days a week.
- Themed writing workshops for elementary, middle and high school students, including Girl Power!, Building Brotherhood, Greedy Readers, Comic Books, Cursive Writing, and many, many more. Workshops range from single to multiple sessions.
- Mentorships that pair kids and professional writers in weekly sessions.
- A College Readiness Initiative that includes high school workshops, 24­ session SAT prep courses, college admissions essay nights, college tours and a weekly Teen Scholars program at each location.

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