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Logo Design & Visual Brand Identity

Help McClendon Center elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
McClendon Center
Washington, DC, USA
McClendon Center
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McClendon Center
Washington, DC, USA

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Cause
Human services
Skills
Graphic design

Posted January 24th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

This is our 40th year and we need a logo/branding refresh.
A simple style guide and a re-working of our logo is our primary need.

What we have in place
  • We currently have a logo, which should make it easy for you to get started. We also have files of these logos, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to help underserved communities recovering from mental illness to improve their quality of life, using art & movement therapy, housing assistance, substance abuse counseling, and community.

We have had a recent growth spurt - fueled in large part to our innovative use of technology to serve our clients in the most effective way. Our multi-color "folksy" logo does not reflect our image.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

McClendon Center
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Causes
Human services Health & nutrition Housing & homelessness
Posted by
Amy C
Amy C.

Director of Development

Our mission

We help adults diagnosed with serious mental illness to improve their quality of life.

Testimonials

Read the Impact Story
Megan was very easy to work with. Her work was professional. She found a way to incorporate our nonprofit's message into our new logo.
Amy C.
Amy C.

Director of Development

Logo Design & Visual Brand Identity Project

This was a wonderful working experience for me, + I really enjoy the outcome of the project!
Megan H.
Megan H.

Volunteer

The pixel