Social Media Starter Strategy

Help Womens Voices Now Inc design a starter social media strategy to engage their stakeholders.
Womens Voices Now Inc
Palos Verdes Peninsula, CA, USA
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Womens Voices Now Inc
Palos Verdes Peninsula, CA, USA

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Posted April 20th

Social Media Starter Strategy

Project details

What we need
  • 3-5 one hour calls with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: This project does not include the creation of social media posts or digital graphics
Additional details

We would like some assistance deciding the frequency and content we should post on our social media platforms (Instagram, Facebook, Twitter, LinkedIn) and what metrics we should track.

What we have in place
  • We currently have a lot of content (including video clips) available, which should make it easy for you to get started. We also have some budget available, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to hiring a PR a couple times a year before public events or calls for submissions

We really hope to establish a communication strategy that fits our mission and target groups, in order to streamline the process for everyone involved. The current lack of clarity is time consuming.

Project plan

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Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Draft Plan Creation
  • Professional and Volunteer Manager connect as necessary to discuss current state of any existing social media activities & strategies and prioritizing social media channels and executional starting points
  • Professional drafts starter strategy, including best practices and recommendations for implementation
    *Volunteer Manager provides feedback
2
Milestone 2: Final Draft Delivered
  • Professional shares final draft of starter plan including agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About the org

Womens Voices Now Inc
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Our mission

Women's Voices Now (WVN) uses film to drive positive social change that advances girl's and women's rights globally.

What we do

We empower filmmakers, produce social-change films, and engage audience members to advocate for girls' and women's rights.

We carry out our mission with our film festival, our youth program, and our free online film collection.

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