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Social Media Content Calendar

Help GrowingGreat get a social media account up and running with 4 weeks of scheduled content ready to post, and a content calendar template they can use for months to come.
GrowingGreat
Manhattan Beach, CA, USA
GrowingGreat
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GrowingGreat
Manhattan Beach, CA, USA

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Cause
Health & nutrition
Skills
Digital marketing Social media

Posted January 22nd

Social Media Content Calendar

Project details

What we need
  • A 4-week content calendar for one social media platform, including graphics & copy (12-20 posts, or as agreed upon by both parties)
  • A content calendar template that can be used to plan out posts in the future
Additional details

We would like our Office Manager to be trained in social media by an expert.

What we have in place
  • We currently have regular Facebook and Instagram posts, which should make it easy for you to get started. We also have a part-time staff person dedicated to this project, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to implement programs in under-resourced neighborhoods.

We launched a national expansion in 2019 and want to be able to coordinate our social media campaign with our partners nationwide.

Project plan

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Prep: Audit & Planning
  • Volunteer Manager shares social media credentials and existing marketing materials with Professional
  • (If applicable) Professional audits existing social media account to determine which content types are performing best
  • Volunteer Manager and Professional discuss & agree upon target audiences, content types, and posting frequency
1
Milestone 1: Calendar Structure Creation
  • Professional uses Google Sheets, Excel, Airtable, or comparable software to set up content calendar structure
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
2
Milestone 2: Content Creation
  • Volunteer Manager shares raw materials (photos, quotes, stories, etc) that Professional needs to create content
  • Professional creates up to 4 weeks’ worth of social media posts (approximately 12-20 posts) and inputs into calendar
  • Volunteer Manager reviews and provides feedback, which Professional incorporates
3
(Optional) Milestone 3: Content Scheduling / Software Setup
  • Professional connects Organization’s social media account to a scheduling software like Buffer or Hootsuite
  • Professional sets up and schedules up to 4 weeks of posts in scheduling software
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About the org

GrowingGreat
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Causes
Health & nutrition Education
Posted by
JJ
Jennifer J.

Executive Director

Our mission

GrowingGreat's mission is to empower children to make healthy food choices through hands-on science and garden education. We believe every community should have access to fresh produce and all children should experience the joy of growing vegetables in their own garden.

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