Google Ads Set Up
Google Ads Set Up
Project details
What we need
- Set up of Google Ads
- Training for staff on how to monitor performance and update Google Ads going forward
- Optional: Set up integration between Google Ads and Google Analytics
Additional details
One of our programs has recently expanded to cover the entire city of Boston vs. the five neighborhoods we were responsible for. 85% increase in the program. At the same time, were seeing declines in referrals for our meals and home care programs. I set up adwords when I first started here but I didn't really know what I was doing. Need someone to go through our ads and keywords and tune them up.
Also need to set up adwords for an annual fundraiser we hold. We're changing the name this year.
What we have in place
- We currently have an adwords account with keywords set up, which should make it easy for you to get started. We also have staff ready to assist, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to serve an addition 700 meals to low income seniors throughout Boston
So many seniors, family members, social workers and health care professionals turn to the internet to find the resources they need. Having an effective adwords strategy will enable us to cut through all of the noise and stay top of mind with those looking for aging services.
Project plan
Our mission
Ethos is a private, not-for-profit organization that promotes the independence, dignity, and well-being of the elderly and disabled.
Ethos achieves its mission through the coordination and delivery of high-quality, affordable home and community-based care.
In all aspects of its work Ethos supports family caregiving, fosters social interaction and respects cultural diversity.