Logo Design & Visual Brand Identity

Help Punk Talks elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Punk Talks
Philadelphia, PA, USA

Posted January 17th

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Logo Design & Visual Brand Identity

Project Details

What We Need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional Details

Our organization is looking to rebrand so that our name and brand identity convey our mission more effectively and cohesively. Thank you for your consideration!

What We Have In Place
  • We currently have a website/social media profiles, which should make it easy for you to get started. We also have marketing materials, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,817 , allowing us to give one music worker free therapy for an entire year!

When this organization was founded, there was no strategic vision beyond making a small impact in a small community. In the last 5 years, we have clarified our mission and would like to work in a larger scope within the music industry. We need an updated name/logo/brand that more adequately conveys our mission to the general public and potential clients.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About The Org

Our Mission

Punk Talks aims to connect musicians and music workers of all skill levels with affordable or cost-free professional mental health services. Punk Talks works to educate the music community about mental health and mental illness, while working to eliminate any stigma associated with seeking treatment.

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