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Social Media Set Up

Help Sonny Pugar Memorial develop an online presence by creating a social media account on the right platform for their needs and teach them how to manage their accounts.
Sonny Pugar Memorial
Pittsburgh, PA, USA
Sonny Pugar Memorial
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Sonny Pugar Memorial
Pittsburgh, PA, USA

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Cause
Arts & culture
Skills
Digital marketing Social media

Posted January 16th

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Social Media Set Up

Project details

What we need
  • Setup of professional social media profile(s) consistent with the Organization’s brand messaging in platforms like Facebook, Twitter, Linkedin, Instagram, etc.
  • Training for the Organization’s staff on how to manage social media account(s)
Additional details

Our board has decided that we should have our own Youtube channel. Help in setting that up is what we need. Advice on how to get advertisers also is needed, among other things that I don't even know the questions for.
We already have a busy Facebook page, and we are building our Instagram usage as well. We have a Twitter account that hasn't been used, but I am also working on making that more active.
For now, what we need help on is the YouTube channel set up. We already have a YouTube page

What we have in place
  • We currently have a You tube site, which should make it easy for you to get started. We also have some marketing and content material, and the ability to provide any other information you need.
How this will help
This project will save us $1,187 , allowing us to expand some of our programs.

We need to expand our visibility.

Project plan

P
Prep: Information Gathering & Goal Setting
  • Professional and Volunteer Manager connect to discuss the Organization's goals, target audience, and preferred social media channels (if any)
  • Volunteer Manager shares existing website, marketing messages for branding purposes, branding materials, logo and/or key images
  • Professional and Volunteer Manager agree on the best social media platform(s) to use
1
Milestone 1: Social Media Account Setup
  • Professional establishes social media accounts, completes “About Us” pages, and uploads logo and/or key images
  • Professional links the Organization’s website to the social media accounts (if applicable)
  • Volunteer Manager provides feedback, which Professional incorporates
2
Milestone 2: Social Media Training & Handover
  • Professional trains Volunteer Manager how to manage social media accounts and answers any questions
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About the org

Sonny Pugar Memorial
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Causes
Arts & culture Education Human services
Posted by
AP
Annie P.

Executive Director

Our mission

The Sonny Pugar Memorial, Inc. strengthens the region's cultural workforce and economy by ensuring a vibrant contemporary music scene. To further our mission, we underwrite local professional musicians' live performances in area health facilities, sponsor showcases to spotlight original music and creative interpretation, and pursue opportunities that encourage a sense of community among local musicians.

Testimonials

Read the Impact Story
Lisa was great in explaining using social media to its maximum, particularly YouTube, which was our question. I loved our conversations! I now feel comfortable in building our YouTube channel through our current social media links and also choosing content that 'works.' Thanks, Lisa!
Annie P.

Executive Director

Social Media Set Up Project

This was a wonderful organization to work for and collaboratively help develop their social media strategy. I really enjoyed our calls.
LISA R.
LISA R.

Volunteer

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