Logo Design

Help American Cancer Society West Region elevate their visual identity with a new or refreshed logo.
American Cancer Society West Region
San Diego, CA, USA
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American Cancer Society West Region
San Diego, CA, USA

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Posted January 17th

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Project details

What we need
  • High-resolution logo delivered in vector (.ai, .svg, .eps) and raster (.png, .jpg, .tiff) file formats for digital and print use.
Additional details

A themed logo for our Relay For Life event. The theme is: Spotlight on a Cure. This will have a Hollywood/Movie theme. We will incorporate the Relay logo within this logo. We will use this for marketing throughout the community to increase enthusiasm for the event and this theme.

What we have in place
  • We will want to incorporate the Relay logo somewhere in this new logo.
    In addition the event year and/or date should be incorporated somewhere. We will also talk through the theme to decide on which is the best option to move forward with.
How this will help
This project will save us $3,002 , allowing us to raise more funds to fund research and help us provide more services to cancer patients.

Relay For Life is our largest fundraiser, which engages local communities to help help us fight for a cure.
Volunteers work hard to select a theme to help increase enthusiasm for their event. Having a special, professional logo will help us to raise awareness and excitement in our local community

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept
  • Professional creates up to 6 thumbnail sketches of rough ideas for client to review
2
Milestone 2: Logo Design
  • Volunteer Manager selects 3 of the design options and provides feedback
  • Professional takes sketches and creates up to 3 digital drafts for the logo design based on feedback, and shares with the Volunteer Manager for more feedback
  • Volunteer Manager selects 1 of the design options and provides feedback
3
Milestone 3: Final Design and Handoff
  • Based on feedback, professional creates the final logo design, and iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
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About the org

American Cancer Society West Region
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Posted by
Kory L.

Senior Manager, Community Development

Our mission

The American Cancer Society's mission is to save lives, celebrate lives, and lead the fight for a world without cancer.

What we do

The American Cancer Society is a nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health problem. Our Global Headquarters are located in Atlanta, Georgia, and we have regional and local offices throughout the country to ensure we have a presence in every community.

While most people know us for our research, we do so much more. We attack cancer from every angle. We promote healthy lifestyles to help you prevent cancer. We research cancer and its causes to find more answers and better treatments. We fight for lifesaving policy changes. We provide everything from emotional support to the latest cancer information for those who have been touched by cancer. And we do it all 24 hours a day, 7 days a week.

Testimonials

Easy to work with. Responsive. Takes direction well. Solid artistic abilities.
Kory L.
Kory L.

Senior Manager, Community Development

Logo Design Project

Working with American Cancer Society West Region was great! They were very nice and easy to work with. They provided everything I needed for the project and were quick in their correspondence and feedback. I would work with them again and recommend working with them.
Jenelle P.
Jenelle P.

Graphic Artist/Designer

The pixel