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Marketing Strategy Sessions

Help GrayDen Foundation brainstorm and plan ways to reach their target audience most effectively.
GrayDen Foundation
Bernardsville, NJ, USA
GrayDen Foundation
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GrayDen Foundation
Bernardsville, NJ, USA

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Cause
Philanthropy & capacity building
Skills
Marketing

Posted January 14th

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Marketing Strategy Sessions

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
Additional details

I'd like feedback on my current draft of a marketing strategy plan for a federally qualified health center in Trenton, NJ.

What we have in place
  • We currently have a marketing strategy draft, which should make it easy for you to get started. We also have social media, website, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to properly brand our organization.

We are in the process of rebranding, creating a new logo/name, website and would appreciate any feedback or knowledge you can provide us to make this process smooth and understood by the community and board members.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

GrayDen Foundation
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Causes
Philanthropy & capacity building Community & economic development
Posted by
Jennifer Y
Jennifer Y.

Media & Communications Specialist

Our mission

Empowering global change by bridging the gap between those with resources and those in need, fostering a world of shared prosperity and compassion.

Testimonials

Read the Impact Story
Gave me valuable feedback on my marketing strategy.
Jennifer Y.
Jennifer Y.

Media & Communications Specialist

Marketing Strategy Sessions Project

(No testimonial has been submitted by Michael)
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