This project is in progress
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Matched with Pabitra C
Matched with
Pabitra C.

Copywriting

Help Crossroads Springs Africa express their voice and articulate their key messages with well-written and compelling marketing and communications materials.
Crossroads Springs Africa
East Aurora, NY, USA
Cause
Education

Posted January 14th

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Project Details

What We Need
  • Well-written and compelling copy for marketing or communication materials; examples include a brochure, one-pager/fact sheet, or fundraising/promotional materials
  • Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional Details

We are about to join two separate non-profits into a new organization. We need help with naming our organization and messaging to convey our new organization to our present donors. We both work with the same management team in Kakamega, Kenya helping students and their families create a stable and sustainable future. We support over 200 students. Neither of our names have any emotional impact - Friends of Kakamega and Crossroads Springs Africa.

What We Have In Place
  • We currently have two websites explaining our organizations, which should make it easy for you to get started. We also have a new mission statement, and the ability to provide any other information you need.
How This Will Help
This project will save us $4,212 , allowing us to focus more dollars on our new family care programs to increase family self-sufficiency.

We need a name and initial messaging that will convey what we do with some emotion. Both organizations support very similar programs. This is important to convey to each group of donors so we continue to have their support. Joining together will increase our ability to impact our students and families in Kenya. We will not be duplicating tasks to run two separate organizations so our time will be better utilized and able to focus more energy and resources on what is essential to our success.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
  • Volunteer Manager communicates initial concept for deliverables to be created
1
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of copywriting deliverables, target audience, and desired style and tone of writing
2
Milestone 2: First Draft
  • Professional shares first drafts of copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
3
Milestone 3: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

CSA facilitates secondary and post-secondary education for disadvantaged Kenyan youth so they can reach their potential and become sources of economic and leadership strength in their communities.

What We Do

Our commitment is to secondary school education and post-secondary education in Western Kenya. We are partnering with Kakamega Orphan Care Center in Kakamega, Kenya, and its supporting not-for-profit organization, Friends of Kakamega in USA. Pastor Nelson Ida, administrator at KOCC, and Dorothy Selebwa, founder, as well as Friends of Kakamega. We provide sponsors and support for over 100 students, primarily from the Hamisi village area. These Crossroads Springs Africa supported students in Kenyan high schools are nurtured, counseled and monitored by Pastor Ida and social worker Grace Wambui. who provide student counseling, nurturing, and problem solving with students and their guardians or parents. Rather than just expecting high grades, through Ida and Grace and other KOCC staff members we are helping students through a range of problems to find their way to high achievement. To provide this support we recruit sponsors, collect student records, maintain connections between students and their individual sponsors, run fundraising events, do presentations with groups locally, write quarterly newsletters, run crowdfunding campaigns, maintain a website, a blog, a Facebook page, and a Youtube channel. Board members and friends travel to Kenya and meet with our students, as well as with KOCC staff, as participants in Friends of Kakamega's annual summer visit.

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