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This project was completed on Apr 3, 2020
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Matched with Chatterjee P.
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See the Impact story
Copywriting
Friends of Kenya Rising
Copywriting
Project details
What we need
- Well-written and compelling copy for marketing or communication materials; examples include a brochure, blog post, one-pager/fact sheet, fundraising/promotional materials
- Messaging that is consistent with brand identity, public relations strategy and communications objectives
Additional details
We are about to join two separate non-profits into a new organization. We need help with naming our organization and messaging to convey our new organization to our present donors. We both work with the same management team in Kakamega, Kenya helping students and their families create a stable and sustainable future. We support over 200 students. Neither of our names have any emotional impact - Friends of Kakamega and Crossroads Springs Africa.
What we have in place
- We currently have two websites explaining our organizations, which should make it easy for you to get started. We also have a new mission statement, and the ability to provide any other information you need.
How this will help
This project will save us $4,212 , allowing us to focus more dollars on our new family care programs to increase family self-sufficiency.
We need a name and initial messaging that will convey what we do with some emotion. Both organizations support very similar programs. This is important to convey to each group of donors so we continue to have their support. Joining together will increase our ability to impact our students and families in Kenya. We will not be duplicating tasks to run two separate organizations so our time will be better utilized and able to focus more energy and resources on what is essential to our success.
Project plan
Posted by
Elizabeth H.
Treasurer
Our mission
We assist Kenyan students and their families as they rise out of poverty.
What we do
Friends of Kenya Rising exists to support our western Kenya partner, Kenya Rising, to assist needy students and families as they rise out of poverty.
We are a new organization, yet our work goes back more than 18 years. We are made up of volunteers and donors who were previously the driving force behind two entities, Maine-based Friends of Kakamega (FoK) and New York-based Crossroads Springs Africa (CSA). We have merged together as one to become Friends of Kenya Rising.
We raise funds to provide school fees for over 200 high school students and 100 college, university, and vocational students. We support Kenya Rising as it offers sustainable programs to over 200 families, 1,000 people, ensuring children are educated and families can improve their living situations, farm production, health, and incomes.
Our five "Guiding Stars" are education, basic needs, health, agriculture, and livelihoods.
EDUCATION: Education has always been at the heart of what we do. 18 years ago we focused on making sure that children went to primary school, and today we work to ensure students thrive at all levels of education from elementary school through university.
BASIC NEEDS: We work together with families to assist them in improving their living environment. They provide everything they can and we fund the rest, so that together we can ensure the children, youth, and adults can practice proper hygiene, feel secure at home, and enjoy dignity within their community.
HEALTH: Good health is a foundational element of building a better life. We help youth and family guardians understand basic principles of nutrition, hygiene, and reproductive health. We also help families access medical care, and we provide special nutritional assistance to help families affected by special medical conditions including HIV.
AGRICULTURE: Agriculture is the most common occupation in western Kenya.We help needy families to sustainably increase
their farms' diversity and fertility, grow crops for better nutrition, and earn higher agricultural incomes.
LIVELIHOODS: For families struggling to rise above poverty, a meaningful source of income is a crucial component of success.
We assist youth to find a career that works, and we help adults start or scale small businesses that allow them to support their families.
Testimonials
Pabitra was great to work with on this project. Gave us great ideas and insight as we navigate renaming our organization. look forward to our next project with him!
(No testimonial has been submitted by Chatterjee)
