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Logo Design & Visual Brand Identity

Help Center for Communication elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Center for Communication
Brooklyn, NY, USA
Center for Communication
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Center for Communication
Brooklyn, NY, USA

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Graphic design

Posted January 13th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have clear branding goals and a target audience., which should make it easy for you to get started. We also have examples of brands we like and can share existing material., and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to create more programs to diversify the media industry.

A fresher brand identity will help our org reach more students and engage them in a way that they can identify with.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Center for Communication
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Causes
Education Arts & culture Diversity & inclusion
Posted by
Folade B
Folade B.

Director of Community

Our mission

The Center for Communication inspires and educates students seeking careers in media. We serve a diverse community of students from approximately 200 colleges and universities across the New York City area, with an emphasis on students from under-represented backgrounds. We provide our students with the knowledge, skills, and access they need to launch their careers and, in turn, we strengthen the media industry with new voices and diverse perspectives.

What we do

More than 30 free forums a year -- panels, screenings, on-location visits -- bring students face-to-face with industry leaders for real-world learning and insight. Our two marquee career summits (Diversity + Media in the spring and Women + Media in the fall) are immersive full-day summits with inspirational keynotes, skill-building workshops, and recruiter networking sessions.

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