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Logo Design & Visual Brand Identity

Help re:Imagine/ATL elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
re:Imagine/ATL
Atlanta, GA, USA
re:Imagine/ATL
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re:Imagine/ATL
Atlanta, GA, USA

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Cause
Education
Skills
Graphic design

Posted January 6th

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We currently have identity goals, audience, episodes of podcast, which should make it easy for you to get started. We also have classroom footage and audio, films made with students, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to travel to speaking engagements such as our SXSW EDU 2020 Workshop as well as to create content that will additionally help advertise the podcast.

Creating our brand identity will help us reach our target audience and allow us to focus on creating the content (12 episodes of podcast) and marketing materials.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

re:Imagine/ATL
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Causes
Education Youth development
Posted by
Paras C
Paras C.

Senior Producer

Our mission

To inspire educators to re-imagine their classroom pedagogy by providing tools to break down the fears and boundaries that prohibit creativity and vulnerability between themselves and their students.

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