Membership Strategy

Help Commonpoint Queens develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Commonpoint Queens
Little Neck, NY, USA

Posted December 31st

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Project Details

What We Need
  • A Membership Strategy document of up to 10 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new and improved program, growth goals and creative outreach strategies
What We Have In Place
  • We currently have a membership director, which should make it easy for you to get started. We also have examples of methods we have already tried to boost membershi, and the ability to provide any other information you need.
How This Will Help
This project will save us $8,908 , allowing us to better and more efficiently serve our clients.

Increasing membership to our organization is key to helping us reach our community for additional services and resources they may need.

Project Plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program, development goals, budget, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats)
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain external data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes membership development and engagement recommendations, communications and outreach strategies, events, activities, ongoing services, and programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About The Org

Posted by
Danielle H.

Associate VP, Agency Strategic Initiatives

Our Mission

Commonpoint Queens is dedicated to sustaining and enhancing the quality of individual, family and communal life throughout Queens, NY, through services to people of all ages, ability levels, stages of life and backgrounds.

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