This project was completed on Feb 18, 2020
Matched with Nathan K
Matched with
Nathan K.

Google AdWords Set Up

Help Project Giving Kids make the most of a Google Ad Grant by setting up Google AdWords to drive traffic to their website.
Project Giving Kids
Newton Highlands, MA, USA

Posted December 30th

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Project Details

What We Need
  • Setup of Google AdWords ads
  • Training for staff on how to monitor performance and update Google AdWords ads going forward
  • Optional: Set up integration between Google AdWords and Google Analytics
What We Have In Place
  • We currently have an already established Google Ad Grants account, which should make it easy for you to get started. We also have a staff member who is ready to help finish the set up, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,486 , allowing us to focus our limited advertising and staffing resources on grassroots marketing and outreach efforts, other important elements of our overall utilization strategy.

We just finished launching our new mobile app for teens and are getting ready to release some exciting new content for teachers and more. We want to drive lots more traffic to our site now that these exciting projects are wrapping up!

Project Plan

Prep: Discuss AdWords Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares AdWords credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google AdWords campaigns based on target audiences (e.g., donors vs. beneficiaries) and ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
Milestone 3: Write Ads
  • Professional writes copy for ads (one for each ad group, if applicable)
  • Volunteer Manager provides feedback on ad copy, which Professional incorporates
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor the AdWords portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google AdWords with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Adwords ads on Google Analytics
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About The Org

Our Mission

Project Giving Kids is a 501 (c)(3) public charity that uses technology to Connect Kids to Causes. The goal: to cultivate empathy in young children by connecting them to age-appropriate service opportunities at a critical time in their development and to strengthen the overall capacity of the nonprofit sector by uniting existing nonprofits with new volunteers and donors. Project Giving Kids (PGK) does this through an easy-to-navigate online platform designed for kids. Ultimately, PGK aims to become the go-to resource for kids (and those who love kids) looking to give back. By taking the time to partner with quality nonprofits providing fun opportunities to make a difference, Project Giving Kids take the guesswork out of the equation and provides great ideas that allow kids to begin the giving journey, anytime and anywhere.


Nathan was great to work with. He knows his Google Ads and how to set things up to optimize them out of the gate. Prompt and efficient, we moved through the project quickly and he was super helpful all along the way.
Molly Yuska
Molly Y.


Google AdWords Set Up Project

The whole team at PGK was fantastic to work with. Very communicative and had a clear vision of how they wanted the Google Ad Grant to impact their organization.
Nathan Kallen
Nathan K.


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