Marketing Strategy Sessions

Help Embrace Relief brainstorm and plan ways to reach their target audience most effectively.
Embrace Relief
Fairfield, NJ, USA
Skills
Marketing

Posted December 27th

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Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
Additional Details

Embrace Relief is looking for a volunteer to help us identify and zero-in on the target audience of donors for each project such as education, women's empowerment, hunger relief, etc. Furthermore, a small summary of why these donor target audiences are chosen along with keywords that can be used on online messages and emails to attract the appropriate donors.

What We Have In Place
  • We currently have a list of all of our programs and program goals, which should make it easy for you to get started. We also have ideas of who the target donor audience should be, and the ability to provide any other information you need.
How This Will Help
This project will save us $2,998 , allowing us to focus on reaching these donors in an efficient way.

This project is important to Embrace Relief because we do not want to have repetitive, stagnant messaging that is general for everyone. For each program, we believe that the messaging should be geared towards the people who are passionate about the programs and who are more likely to make a donation.

Project Plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Our Mission

Delivering research-based, sustainable solutions to achieve lasting improvements for individuals and communities.

What We Do

Embrace Relief is committed to creating a lasting impact in the lives of individuals locally and globally. We implement research-based programs to achieve measurable, sustainable improvements in the lives of those in need. By constantly using research and closely engaging with those we serve, our innovative approach ensures we deliver the most beneficial services.

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