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This project was completed on Feb 27, 2020
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Matched with Michael R.
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See the Impact story
Marketing Strategy Sessions
Embrace Relief
Marketing Strategy Sessions
Project details
What we need
- 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
- A written summary of marketing goals, target audiences and channels to prioritize.
- A starter plan of recommendations & actionable next steps to begin executing your strategy.
- Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
Additional details
Embrace Relief is looking for a volunteer to help us identify and zero-in on the target audience of donors for each project such as education, women's empowerment, hunger relief, etc. Furthermore, a small summary of why these donor target audiences are chosen along with keywords that can be used on online messages and emails to attract the appropriate donors.
What we have in place
- We currently have a list of all of our programs and program goals, which should make it easy for you to get started. We also have ideas of who the target donor audience should be, and the ability to provide any other information you need.
How this will help
This project will save us $2,383 , allowing us to focus on reaching these donors in an efficient way.
This project is important to Embrace Relief because we do not want to have repetitive, stagnant messaging that is general for everyone. For each program, we believe that the messaging should be geared towards the people who are passionate about the programs and who are more likely to make a donation.
Project plan
Posted by
Savas M.
Relief Program Analyst
Our mission
Delivering research-based, sustainable solutions to achieve lasting improvements for individuals and communities.
What we do
Embrace Relief is committed to creating a lasting impact in the lives of individuals locally and globally. We implement research-based programs to achieve measurable, sustainable improvements in the lives of those in need. By constantly using research and closely engaging with those we serve, our innovative approach ensures we deliver the most beneficial services.
Testimonials
Working with Michael was a great and smooth experience! He was able to explain things in a way our team could understand how to better our marketing strategy via Google Analytics and utilize ad space efficiently. Michael is prompt and professional as well as very good at providing valuable information. We now feel comfortable moving forward with our new marketing strategy and look forward to implementing our new techniques. Embrace Relief highly recommends!
Great company to work with. They are receptive of our advice and provide all of the data we need, to be successful. Thank you Dana at Embrace Relief!
