Storytelling

Help Kramden Institute enhance their annual reports, grant applications, and other marketing materials with compelling narratives about their organization’s mission, activities, and achievements.
Kramden Institute
Durham, NC, USA
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Kramden Institute
Durham, NC, USA

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Posted February 9th

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Project details

What we need
  • A compelling narrative, or set of stories
  • Persuasive copy that can be used in appeals to donors, annual reports, grant applications, and media relations
  • Popular examples: Organization's founding story, a program achievement or milestone, a look back at the past few years, organizational backgrounder, etc.
  • Note: This project is not intended to support your general content planning or marketing but there are several projects in our Marketing & Communications category which are a good fit!
What we have in place
How this will help
This project will save us $2,397 , allowing us to

Project plan

P
Prep: Information Gathering
  • Volunteer Manager and Professional discuss the objectives of project and key audiences
  • Volunteer Manager provides Professional with relevant background materials (e.g., annual reports, white papers, brochures, organizational history)
1
Milestone 1: Storytelling Framework
  • Professional presents and discusses primary story angle(s) to the Volunteer Manager
  • Volunteer Manager facilitates interviews between Professional and individuals willing to share their story (if applicable)
2
Milestone 2: Document Creation
  • Professional shares draft with Volunteer Manager
  • Volunteer Manager provides Professional with up to two rounds of feedback
3
Milestone 3: Wrap-Up
  • Professional submits final version
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About the org

Kramden Institute
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Posted by
Michael A.

Executive Director

Our mission

Kramden Institute's mission is to provide technology tools and training to bridge the digital divide. Our programs concentrate on serving low-income students and adults, most of whom do not own a computer and, in many cases, have never learned how to use one. Since 2003, Kramden has refurbished and awarded more than 40,000 computers to disadvantaged students and families across North Carolina, with over 4,400 awarded in 2019.

What we do

Kramden takes a comprehensive approach to tackle the digital divide in recognition that addressing just one portion of the problem is not enough. Low-income communities need devices, computer training, and access to the internet to move across the digital divide and thrive in the 21st-century classroom and economy. Our approach starts with access to computers. Kramden awards computers to low-income students and adults as well as local community organizations through our hardware programs. To address training, we offer digital literacy classes as well as advanced technical workshops. For internet access, we work with low-income community members to get connected to low-cost internet options where they live.

Our organization is a part of GSK Impact Awards US.

Testimonials

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