1) Identification of outreach, communications and marketing goals
2) Segmentation of audience and constituents (along with guidance on how to segment audience)
3) Development of messaging strategy
4) Categorize communication and outreach methodologies
a. Demographic and psychographic insights, as well as media consumption insights
b. Tactical roadmap for affiliates to implement and reach their targeted audiences in their communities
5) Classify evaluation process to determine success
We would like to create a strategy tool for our affiliates to use to conduct outreach to veterans.
Empowering Communities to Empower Veterans.
Our approach to accomplishing this mission takes many forms, but it starts with connecting community organizations with local veterans to understand their unique situations.