Market Analysis

Help America's Warrior Partnership gain a thorough understanding of the community and beneficiaries they serve, and how similar organizations and programs are working.
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Project Details

What We Need
  • A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
  • A summary of the Organization's strengths and weaknesses related to its program goals
  • A summary of competitors or potential collaborators
  • An appendix of all data gathered to perform analysis, including sources
Additional Details

1) Identification of outreach, communications and marketing goals
2) Segmentation of audience and constituents (along with guidance on how to segment audience)
3) Development of messaging strategy
4) Categorize communication and outreach methodologies
a. Demographic and psychographic insights, as well as media consumption insights
b. Tactical roadmap for affiliates to implement and reach their targeted audiences in their communities
5) Classify evaluation process to determine success

What We Have In Place
  • We currently have Marketing director, which should make it easy for you to get started. We also have Communications manager, and the ability to provide any other information you need.
How This Will Help
This project will save us $10,948 , allowing us to further support community organizations as they work to serve veterans.

We would like to create a strategy tool for our affiliates to use to conduct outreach to veterans.

Project Plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager delivers all available data on customer/beneficiary base
1
Milestone 1: Market Size and Growth
  • Professional works with Volunteer Manager to identify the target customer/beneficiary
  • Professional outlines total addressable market based on current “sales” and 3rd party sources to gather potential market numbers
  • Based on current trends, Professional forecasts market growth rate
2
Milestone 2: Market Segmentation
  • Professional segments target addressable market based on most relevant factors, i.e. geographic, psychographic, behavioristic, etc.
3
Milestone 3: Competitive Analysis
  • Professional identifies all potential competitors
  • Professional outlines strengths and weaknesses of all competitors as compared to Organization
4
Milestone 4: Presentation of Findings
  • Professional delivers document outlining all findings
  • Q&A session
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About The Org

Our Mission

Empowering Communities to Empower Veterans.

What We Do

Our approach to accomplishing this mission takes many forms, but it starts with connecting community organizations with local veterans to understand their unique situations.

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