Market Analysis
America's Warrior Partnership
Market Analysis
Project details
What we need
- A written analysis of the Organization's position in the community it serves and its ability to address identified needs/problems for its beneficiaries
- A summary of the Organization's strengths and weaknesses, related to its program goals as needed
- A summary of competitors or potential collaborators
- An appendix of all data gathered to perform analysis, including sources
Additional details
1) Identification of outreach, communications and marketing goals
2) Segmentation of audience and constituents (along with guidance on how to segment audience)
3) Development of messaging strategy
4) Categorize communication and outreach methodologies
a. Demographic and psychographic insights, as well as media consumption insights
b. Tactical roadmap for affiliates to implement and reach their targeted audiences in their communities
5) Classify evaluation process to determine success
What we have in place
- We currently have Marketing director, which should make it easy for you to get started. We also have Communications manager, and the ability to provide any other information you need.
How this will help
This project will save us $10,948 , allowing us to further support community organizations as they work to serve veterans.
We would like to create a strategy tool for our affiliates to use to conduct outreach to veterans.
Project plan
Posted by
Lori N.
Volunteer manager
Our mission
Empowering Communities to Empower Veterans.
What we do
Our approach to accomplishing this mission takes many forms, but it starts with connecting community organizations with local veterans to understand their unique situations.
