Social Media Strategy Sessions

Help The Homesteadista use their social media presence most effectively through brainstorming and planning sessions.
The Homesteadista
Philadelphia, PA, USA
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The Homesteadista
Philadelphia, PA, USA

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Posted April 9th

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Project details

What we need
  • 3-5 one hour strategy sessions with a social media professional covering topics like channels, messaging, content types, and posting frequency
  • A written summary of goals, target audiences and channels to prioritize
  • A starter plan of recommendations & actionable next steps to begin executing your strategy
  • Note: this project does not include the creation of social media posts or digital graphics
Additional details

We have social media accounts, however, we need a realistic, tangible, substantial plan to best utilize the positioning to create awareness of our organization, develop member/newsletter subscriptions, and ultimately pave the way to donations and partnerships.

What we have in place
  • We currently have social media interns and accounts, which should make it easy for you to get started. We also have content and images, and the ability to provide any other information you need.
How this will help
This project will save us $1,792 , allowing us to perhaps use those funds to bring in more writers and/or apply to strategic social media marketing/ads and upgrades if needed.

We recognize that social media outreach and marketing is essential in generating awareness and building capacity. Leveraging our content and well-received graphics has been a struggle. Also, we don't quite grasp the "rules of engagement" that will help us build an organic active following.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 5 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Assessing current state of any existing social media activities & strategies
  • [Suggested Session] Prioritizing social media channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon social media strategies & tactics to prioritize, and areas for further exploration
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About the org

The Homesteadista
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Our mission

We are intelligent and progressive women's media serving global urbanites as advocates of agency and empowerment. Our deep-dive profiles, solutions journalism, and easy-to-implement calls to action invite readers who live at the intersection of identity and policy, to think and do with meaningful consideration and a joyful engagement.

What we do

Our eponymous magazine is the go-to resource for the global-minded and socially conscious city woman. Editorial content includes stories of personal and professional growth, hurdles and successes, resources for financial, legal, and cultural literacies.

Alongside our free content, we offer a curated collection of real-life inspo - socially conscious, affordably luxe quality products, print editions, services, and courses as guideposts identifying spaces where it's great to be a woman.

Testimonials

Thanks Meghana for your assistance!
Lisa Q.
Lisa Q.

Founding Director

Social Media Strategy Sessions Project

Lisa was great to work with!
Meghana S.
Meghana S.

Volunteer

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