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Marketing Strategy

Help Universal Recycling Technologies (URT) * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Universal Recycling Technologies (URT)
Janesville, WI, USA
Universal Recycling Technologies (URT)
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Universal Recycling Technologies (URT)
Janesville, WI, USA

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Communications Marketing

Posted March 2nd

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
How this will help
This project will save us $11,198 , allowing us to

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Universal Recycling Technologies (URT)
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Causes
Environment Community & economic development
Posted by
MS
Megan S.

Marketing Intern

Our mission

Leveraging innovative technology and a commitment to continuous improvement, Universal Recycling Technologies promises to serve every stakeholder group with honesty, integrity and professionalism, providing forward-thinking, responsible and dependable recycling services that exceed industry standards.

We assure responsible and ethical cradle-to-grave recycling. All waste is processed under our strict supervision, never shipped offshore, providing our customers with absolute peace of mind.

What we do

Universal Recycling Technologies (URT) offers electronic recycling, universal waste (bulb, battery, appliances and mercury-containing devices) recycling and asset recovery/management (safely and securing retiring IT equipment). In keeping with URT's vision to operate using sustainable business practices that benefit the local communities we serve, electronics recycling is provided free of charge to end-user consumers.

With URT, recyclable materials are processed 100% domestically in accordance with e-Stewards® audited regulations. Recertified annually by a third-party auditor, e-Stewards® is the industry's most stringent available certification standard (www.e-stewards.org). URT also offers the highest level of data security by adhering to the Federal Privacy Act, the Health Insurance Portability and Accountability Act, and the U.S. Department of Defense and National Security Agency requirements for data removal, along with all applicable state regulations or requirments.

URT's primary objectives are to provide convenient and affordable recycling to markets across the U.S. and to educate the public on the importance of recycling with a responsible company like URT. As stated in our mission, we promise to serve every stakeholder group with honesty, integrity and professionlism, providing forward-thinking, responsible and dependable recycling services that exceed industry standards.

Testimonials

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