This project is in progress
Matched with Kit Y
Matched with
Kit Y.

Messaging Guidelines

Help StreetWise Georgia get standard descriptions of their organization or a program that incorporates their mission and key value propositions.
StreetWise Georgia
Lawrenceville, GA, USA

Posted December 9th

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Project Details

What We Need
  • Boilerplate descriptions of Organization or program (50-, 100-, and 200- word versions)
  • List of keywords to use & words to avoid when writing about Organization or program
Additional Details

We're currently viewed as a "food pantry" in the community. While that is a major program we provide our clients, our focus is on client's gaining self-sufficiency by utilizing our training programs and referral services. We'd like talking points focused on getting this message out and overcoming the "food pantry" perception.

What We Have In Place
  • We currently have plenty of program descriptions, which should make it easy for you to get started. We also have our website, digital brochures, numerous marketing materials, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to share accurately and professionally our position and program offerings to the community.

Funding has slowed recently due to being pinned as a "food pantry". We're hoping our staff and volunteers can use this messaging guideline when sharing our organization with friends and family to better communicate our goals and operations.

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager shares existing marketing & communications materials
  • Professional and Volunteer Manager discuss communications goals and target audience(s)
Milestone 1: Boilerplate Descriptions
  • Professional reviews existing marketing & communications materials and drafts 50-, 100-, and 200- word descriptions of Organization
  • Volunteer Manager provides up to 2 rounds of feedback, which Professional incorporates
Milestone 2: Language Guidelines
  • Professional creates lists of keywords to use and words to avoid when describing Organization
  • Volunteer Manager provides 1 round of feedback, which Professional incorporates
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About The Org

Posted by
Chris P.

Director of Marketing and Business Development

Our Mission

The Mission of StreetWise Georgia is to offer the necessary physical, emotional, mental and spiritual tools to help people stabilize their lives, improve their environment, and move out of a state of dependency into a state of well-being and self-sufficiency.

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