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Search Engine Optimization Audit

Help Legal Aid at Work assess the website's current SEO and gain actionable steps to increase traffic to their website via organic search.
Legal Aid at Work
San Francisco, CA, USA
Legal Aid at Work
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Legal Aid at Work
San Francisco, CA, USA

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Cause
Justice & legal services
Skills
Digital marketing Search engine marketing Web development

Posted December 5th

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Search Engine Optimization Audit

Project details

What we need
  • Analysis of website’s on-page content, technical structure, and presence of inbound links on other websites for search engine optimization
  • Actionable steps to improve website’s performance in search engines via organic search
Additional details

We are looking for search engine optimization assistance with one of our program's stand-alone websites: https://www.fairplayforgirlsinsports.org/

What we have in place
  • We currently have Google Analytics set up Fairplayforgirlsinsports.org, which should make it easy for you to get started. We also have the ability to easily edit the website (through Wix Premium), and the ability to provide any other information you need.
How this will help
This project will save us $2,752 , allowing us to serve more low-income girls of color in obtaining equal access to athletic opportunities (and all of the related health, economic, and social advantages playing sports provides over a lifetime).

Our stand-alone website targets a different demographic than the rest of our work--low-income girls of color and their parents--so it's very important that we get the word out to this important constituency about our services.

Project plan

P
Prep: Planning
  • Volunteer Manager outlines any existing SEO activities or strategies, target audience for engagement and existing channels for website traffic
  • Volunteer Manager shares admin credentials with Professional necessary to complete audit
1
Milestone 1: Site Content Audit
  • Professional assesses on-site elements including URL structures, navigation, internal links, use of keywords and general copy
  • Professional creates list of every page in a spreadsheet with notes and recommendations for improvement
2
Milestone 2: Technical Audit
  • Professional assesses technical site elements that affect crawlability like sitemap, use of HTTPS, HTML structure, site speed, and presence of 404 or server errors
  • Professional provides recommendations to improve search engine indexing
3
Milestone 3: Off-Site Link Audit
  • Professional uses a free tool (like Moz ) to assess presence and state of backlinks and anchor text
  • Professional provides recommendations to improve domain and page authority
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About the org

Legal Aid at Work
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Causes
Justice & legal services Civil rights
Posted by
Kevin C
Kevin C.

Director of Strategic Partnerships

Our mission

We protect and expand the rights of low-wage workers, their families, and communities through legal education, representation, and advocacy.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Kevin)
really thoughtful and inspiring women and girls!
Jarrett W.
Jarrett W.

Volunteer

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