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Logo Design & Visual Brand Identity

Help Cloverleaf Equine Center (formerly Northern VA Th… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Cloverleaf Equine Center (formerly Northern VA Therapeutic Riding Program)
Clifton, VA, USA
Cloverleaf Equine Center (formerly Northern VA Therapeutic Riding Program)
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Cloverleaf Equine Center (formerly Northern VA Therapeutic Riding Program)
Clifton, VA, USA

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Cause
Human services
Skills
Graphic design

Posted December 5th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We have ideas of the direction we want to go/the look and feel of the organization.

    We have a small internal team ready to work with you!
How this will help
This project will save us $4,817 , allowing us to serve more clients and care for our herd of horses.

We are coming up on our 40th anniversary - we have grown so much in 40 years and need a logo/style that fits our current organization.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Cloverleaf Equine Center (formerly Northern VA Therapeutic Riding Program)
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Causes
Human services Military & veterans affairs Youth development
Posted by
OM
Office M.

Office Manager

Our mission

Cloverleaf Equine Center helps each individual realize their highest potential by providing equine-assisted activities to people with disabilities, youth-at-risk, recovering military personnel, and others in need in an inclusive, community setting.

Testimonials

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