Google Ads Set Up

Help City Lyric Opera make the most of a Google Ad Grant by setting up Google Ads to drive traffic to their website.
City Lyric Opera
New York, NY, USA
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City Lyric Opera
New York, NY, USA

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Posted December 4th

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Project details

What we need
  • Set up of Google Ads
  • Training for staff on how to monitor performance and update Google Ads going forward
  • Optional: Set up integration between Google Ads and Google Analytics
Additional details

We were approved for google for nonprofits but need help setting up our google adwords account!

What we have in place
  • We currently have a responsive team, which should make it easy for you to get started. We also have great content, and the ability to provide any other information you need.
How this will help
This project will save us $3,486 , allowing us to pay for seven artists to perform with us!

We are trying to expand our reach in our community and want to take advantage of the granted money for google adwords through google for nonprofits. It would be an incredible help to our organization!

Project plan

P
Prep: Discuss Ads Goals & Strategy
  • Professional and Volunteer Manager discuss goals and target audiences for search engine marketing efforts
  • Volunteer Manager shares Ads credentials with Professional, as well as past marketing materials and style guide to use for ad content creation
1
Milestone 1: Organize Account & Choose Landing Pages
  • Professional establishes Google Ads campaigns based on target audiences (e.g., donors vs. beneficiaries) and Ad groups within each campaign
  • Volunteer Manager and Professional choose landing pages for each ad group
  • Professional trains Volunteer Manager on how to establish/modify campaigns and ad groups going forward
2
Milestone 2: Establish Keywords
  • Volunteer Manager and Professional use Keyword Planner to pick keywords for each ad group
  • Professional trains Volunteer Manager on how to monitor performance and update keywords & keyword match types
3
Milestone 3: Write Ads
  • Professional writes copy for Ads (one for each Ad group, if applicable)
  • Volunteer Manager provides feedback on Ad copy, which Professional incorporates
4
Milestone 4: Reporting
  • Professional trains Volunteer Manager on how to monitor Ads portal for ongoing reporting
  • (Optional) If Organization already has Google Analytics tracking codes on website, Professional integrates Google Ads with Google Analytics to help Volunteer Manager understand the behavior of users who click on their ads
  • (Optional) Professional trains Volunteer Manager on how to monitor website activity from Google Ads on Google Analytics
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About the org

City Lyric Opera
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Posted by
Kathleen S.

Executive Director

Our mission

City Lyric Opera provides a one-of-a-kind experience for audience members by welcoming them to the operatic art form without judgment, expectation, or financial burden.

What we do

City Lyric Opera was created to redefine the way opera is perceived and produced. We put the artist first because we believe that a welcoming and collaborative environment enables them to give a better, more genuine experience to audience members. Enthusiasm and creativity are infectious and we want everyone to be able to enjoy the opera. We produce high-quality art at affordable prices to ensure a welcoming and diverse experience both on and offstage.

Testimonials

Nathan was able to successfully set up our google ad words account! We couldn't have done it without him!
Kathleen S.
Kathleen S.

Executive Director

Google Ads Set Up Project

(No testimonial has been submitted by Nathan)
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