Marketing Strategy Sessions

Help Parkinson's Support Group of Green Valley brainstorm and plan ways to reach their target audience most effectively.
Parkinson's Support Group of Green Valley
Green Valley, AZ, USA
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Parkinson's Support Group of Green Valley
Green Valley, AZ, USA

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Posted December 4th

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Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
Additional details

Ideas on how to spread awareness of Parkinson's disease because the disease is never diagnosed early.
Ideas on how to spread awareness of our support group to those people in the community with Parkinson's disease and their partners.
Ideas on how to promote our programs/events/activities to our members and make them appealing to people with apathy (a common symptoms of Parkinson's disease.)

What we have in place
  • We currently have a monthly newsletter and a website under construction, which should make it easy for you to get started. We also have plans for an ice cream social to promote PD awareness, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to continue to provide an exercise class for our members and purchase supplies for our activities.

We can only serve people with Parkinson's in our area if they know they have the PD, if they know our support group exists, and if they believe our programs will benefit them.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Parkinson's Support Group of Green Valley
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Our mission

We strive to raise community awareness, to offer information, and to encourage and stimulate friendships among people with Parkinson's and their families. We encourage members to stay mentally Stimulated, physically Active and socially Connected.

What we do

We support our members with Parkinson's disease and their partners with traditional sharing meetings, exercise classes, informational lectures, and social events.

Testimonials

Jeanne listened intently to everything I said. She outlined our project and created a schedule--even adjusted to fit my schedule. Her suggestions were right on the mark. I can't wait to share them with my board members and put them into practice!
Charlene O.

President

Marketing Strategy Sessions Project

(No testimonial has been submitted by Jeanne)
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