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Logo Design & Visual Brand Identity

Help Southern California Blacks in Philanthropy elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Southern California Blacks in Philanthropy
Los Angeles, CA, USA
Southern California Blacks in Philanthropy
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Southern California Blacks in Philanthropy
Los Angeles, CA, USA

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Cause
Philanthropy & capacity building
Skills
Graphic design

Posted January 9th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
  • We are in need of a complete overhaul. We are an affinity group of passionate social justice leaders in philanthropy but have not had the time to truly update and refresh our brand to reflect our mission and members.
How this will help
This project will save us $2,276 , allowing us to better champion the funds we have toward professional development for members.

This project is important because it is a way for our community to connect with the group. Additionally, we want an image that reflects the professionalism and work we are committed to doing.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Southern California Blacks in Philanthropy
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Cause
Philanthropy & capacity building
Posted by
KM
Kristina M.

Volunteer manager

Our mission

Southern California Blacks in Philanthropy (SCBIP) is a professional membership organization that connects African-American philanthropists in the greater Los Angeles area to each other and to opportunities to advance change.

Testimonials

Read the Impact Story
Dreama was great to work with! She is very creative and professional. I really appreciated being provided with many options and going through the process with her step by step to ensure the finish product was exactly what we wanted. It actually came out greater than expected. In addition to designing our logos and providing different options for various platforms, Dreama, also created a styleguide to help with the usage of the logos and branding. I would work with Dreama again and would definitely recommend her for logos and branding.
Kristina M.

Volunteer manager

Logo Design & Visual Brand Identity Project

Working with Kristina was an absolute pleasure. The organization is open to ideas and great at providing specific feedback.
Dreama S.
Dreama S.

Volunteer

The pixel