Custom Digital Images

Help Pittsburgh Community Reinvestment Group enhance their digital marketing materials with compelling images designed to increase community engagement.
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Project Details

What We Need
  • Customized and professionally designed graphic(s)
  • Training on how to create and customize graphics using (free) design tools/apps
Additional Details

Customized and professionally designed graphics.

What We Have In Place
  • We currently have Canva, which should make it easy for you to get started. We also have All social media platforms, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,607 , allowing us to reinvest in the community.

This project will help us reach the intended audience all of which vary depending on the program.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager shares with Professional the intended platform(s) where graphics will be posted, ideas for copy, and images to include in the graphics (if any)
  • Volunteer Manager and Professional discuss the objective of the graphic, key audiences, and visual branding guidelines (if applicable)
  • Volunteer Manager shares examples of graphics or memes they like with the Professional
Milestone 1: Preliminary Design
  • Professional drafts three graphics using different themes to share with the Volunteer Manager
  • Volunteer Manager chooses one draft as a primary theme and provides feedback
Milestone 2: Graphic Creation
  • Professional provides Volunteer Manager with first draft of graphic
  • Volunteer Manager provides Professional with up to three rounds of feedback
Milestone 3: Final Graphic Delivered and Training
  • Professional delivers final version of the graphic and explains how to upload image(s) to the Organization’s chosen platform(s)
  • Professional trains Volunteer Manager how to create and customize graphics
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About The Org

Our Mission

The Pittsburgh Community Reinvestment Group (PCRG) is a consortium of community leaders working for economic justice, equitable investment practices, and sufficient financial resources to revitalize communities throughout Allegheny County and Western Pa.

What We Do

Organization Description
PCRG is a nationally recognized leader on issues of equitable justice and access to affordable capital, annually evaluating lending intuitions, who engage in the Allegheny County market, as well as identifying trends that emerge in our 60 members communities. Those trends are then evaluated and reported to educate the community development system and government partners. PCRG works to effectively advance strong inclusive communities of choice. PCRG is growing its member capacity, advocating affordable housing, ensuring quality mobility options, and helping advance affordable capital. PCRG offers an array of programs that work in partnership with neighborhood organizations. PCRG combines these activities to advance its members mission. National partners include: National Community Reinvestment Coalition (NCRC), the Federal Reserve Bank, the National Association of Community and Economic Development Associations, and NeighborWorks America. As a membership organization, it leverages its national and regional relationships and influence to bring critical community stakeholders and resources together to work collaboratively to address community related issues.

Org Purpose
PCRG works tirelessly to protect the Community Reinvestment Act, ensuring that low income residents have access to affordable home mortgage products to buy a home, as well as connecting accessible quality neighborhoods and capital to drive local community development and small business opportunities. We are a membership organization whose vision helps create complete communities with wealth-building opportunities for all. It meets its mission and vision by deploying programming, educating the public as well as its membership, and by taking action in three core competency areas: Influencing Policy through Advocacy, conducting research and analysis, and identifying resources and services for its members.

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