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Logo Design & Visual Brand Identity

Help American Cancer Society Chief Medical and Science… elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
American Cancer Society Chief Medical and Science Department
Atlanta, GA, USA
American Cancer Society Chief Medical and Science Department
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American Cancer Society Chief Medical and Science Department
Atlanta, GA, USA

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Graphic design

Posted December 2nd

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are looking for a visual and design refresh for the American Cancer Society's Cancer Prevention Study-3. We would like to give our web (website, participant portal, online surveys, e-newsletters) and print materials (surveys, newsletters) a n updated and modern look.

What we have in place
  • We currently have a logo and tagline, which should make it easy for you to get started. We also have example surveys and newsletters, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to put more of our donated resources into life-saving research.

This visual design refresh will help us continue to bring our current cancer prevention study cohort into the future. We have built this research study as a way to understand cancer prevention in today's generation, and while it based on what we have learned from previous cohorts, our goal is to use new tools and resources to make it relevant for today and tomorrow. A visual update for our cohort will help to reflect this goal.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

American Cancer Society Chief Medical and Science Department
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Cause
Religion & spirituality
Posted by
Melissa R
Melissa R.

Scientist

Our mission

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Testimonials

Read the Impact Story
Erika was great to work with! She provided a lot of logo design options and happily took and interpreted our feedback to get us the perfect design. She was fast and very responsive. Thank you Erika!
Melissa R.
Melissa R.

Scientist

Logo Design & Visual Brand Identity Project

Great to work with, very professional and clear about expectations
Erika D.
Erika D.

Freelance Graphic Designer

The pixel