This project is in progress
Matched with Aradhana  P
Matched with
Aradhana P.

Email Marketing Copywriting

Help Thread engage their community with an email series that gets their message across in a clear and compelling way.
Baltimore, MD, USA

Posted November 26th

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Email Marketing Copywriting

Project Details

What We Need
  • Well written copy for an email series (3-5 emails), or significant edits to an existing campaign
Additional Details

The campaign is for RSVPs for a meeting and I am in need of emails for those who RSVP yes, no, and nudge for those who are yet to respond.

What We Have In Place
  • We currently have a project manager, which should make it easy for you to get started. We also have internal staff support who manage an org-wide Mailchimp acct, and the ability to provide any other information you need.
How This Will Help
This project will save us $3,002 , allowing us to continue leveraging the unshakeable power of relationships to connect diverse individuals with young people in Baltimore City so that they can access opportunities and build meaningful relationships.

The project is a one-day interactive training experience for volunteer leaders to make meaningful connections with each other, strengthen skills specific to their roles, and prepare to welcome new volunteers to the community. This mission-critical project ensures that our volunteers are equipped with the tools, resources, and knowledge to effectively support the youth in our community.

Project Plan

Prep: Distribution of Prep Materials
  • Volunteer Manager provides examples of existing communications and marketing materials such as links to website and social media, brochures, and other collateral
  • Volunteer Manager provides brand messaging guide and marketing strategy (if applicable)
Milestone 1: Information Gathering
  • Volunteer Manager and Professional connect to discuss goals of email marketing, target audience, and desired style and tone of writing
Milestone 2: First Draft
  • Professional shares first drafts of email copy with Volunteer Manager for feedback with respect to style, tone, clarity, and length
Milestone 2: Finalize Copy
  • Professional incorporates feedback and submits final copy for review
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About The Org

Our Mission

Thread engages academically underperforming high school students confronting significant barriers outside of the classroom by providing each one with a family of committed volunteers and increased access to community resources. We foster students' academic advancement and personal growth into self-motivated, resilient, and responsible citizens.

What We Do

We build non-traditional families.

Freshman students at risk of failing to graduate high school are identified based on their academic performance (bottom 25% of their class) and an abundance of challenges outside the classroom. Each Thread student is matched with a group of up to five volunteers, an extended family that does whatever it takes to provide their student and family with completely customized support. This might include packing lunches, providing rides to school, tutoring, connecting students and their families to existing community resources, and coordinating clothing, furniture, or appliance donations. Thread supports its students for nearly ten years, the remainder of high school and six years thereafter.

Thread volunteers form deep, enduring, and emotionally sustaining relationships with students, volunteers, and collaborators and grow personally and professionally from being part of the Thread community. As they get to know their student counterparts at nearby high schools, Thread volunteers quickly come to experience the Thread Value that "everybody has something to teach and everybody has something to learn." In addition, Thread volunteers are trained and mentored as they learn the Thread Core Competencies and form relationships, not only with students, but also with collaborators throughout Baltimore, acquiring leadership skills and creating strong ties to the larger Baltimore community.

Thread is changing the fabric of Baltimore - and the future. Just this year, 415 students and alumni, 850+ volunteers and 350+ collaborators have spent over 30,000 hours together, building relationships that transcend barriers and enrich the lives of everyone involved. Thread students have performed thousands of hours of community service, primarily in Baltimore City, but also globally, joining our volunteers and collaborators as they become the next generation of agents of change. The relationships that Thread has woven have given our students an even greater opportunity to defy the odds:

87% of students who have been in Thread for 6 years have graduated high school

84% of students who have been in Thread for 5 years have been accepted to college

83% of student alumni have completed a 4 or 2 year degree or certificate program

In addition, by weaving together students, university- and community- based volunteers, and collaborators into a new social fabric - one that transcends barriers and works to end disconnectedness - Thread is working to interrupt the cycle of poverty, crime, and lack of education and improve the odds for all students.