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Marketing Strategy Sessions

Help Kings Bay Y and JCC Brooklyn brainstorm and plan ways to reach their target audience most effectively.
Kings Bay Y and JCC Brooklyn
Brooklyn, NY, USA
Kings Bay Y and JCC Brooklyn
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Kings Bay Y and JCC Brooklyn
Brooklyn, NY, USA

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Cause
Community & economic development
Skills
Marketing

Posted November 25th

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Marketing Strategy Sessions

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
What we have in place
  • We currently have an active mailchimp account, which should make it easy for you to get started. We also have staff dedicated to this project and professional images, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to allowing us to enhance our other programming for the communities we serve.

Our successful summer camps serve more than a thousand children throughout Brooklyn. Currently, when we promote our camp, people can't visualize the experience and we are looking for ways to tell that story via an email campaign and also to build up the excitement that camp is starting soon.

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

Kings Bay Y and JCC Brooklyn
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Causes
Community & economic development Diversity & inclusion Education
Posted by
AR
Alina R.

Volunteer manager

Our mission

Inspired by Jewish values and ideas, the Kings Bay YM-YWHA strives to build and strengthen communities, create meaningful relationships and lasting friendships, and foster deeper connections among individuals, families, and partner institutions in Brooklyn. From our flagship base in southern Brooklyn, where we operate a successful full-service Jewish community center, to our more recent inroads in Brownstone Brooklyn and North Brooklyn under the JCC Brooklyn umbrella, the Kings Bay Y has remained true to its 60-year-old mission.

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