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Search Engine Marketing Plan

Help Lucys Love Bus Charitable Trust create a plan to optimize how their website appears in search results, or with an advertising campaign.
Lucys Love Bus Charitable Trust
Boston, MA, USA
Lucys Love Bus Charitable Trust
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Lucys Love Bus Charitable Trust
Boston, MA, USA

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Cause
Human services
Skills
Digital marketing Search engine marketing

Posted November 22nd

Search Engine Marketing Plan

Project details

What we need
  • Recommendations for Search Engine Optimization (SEO) tactics such as link-building campaigns, improvements to website or blog’s architecture, keywords to target within content, as well as proper naming of titles, meta information and images
  • Recommendations for implementing a paid advertising campaign of Organization’s choice, such as Pay Per Click (PPC), and advice on how to determine optimal spending on ads
  • Training on how to evaluate performance of SEM strategy, as well as how to measure key site metrics
  • Note: Google AdWords is one kind of PPC tool
Additional details

We plan on applying to Google Ad grants. We would like help figuring out what search terms we can focus on.

What we have in place
  • We currently have our web site set up and google analytics in place, which should make it easy for you to get started. We also have web site traffic from firespring, and the ability to provide any other information you need.
How this will help
This project will save us $7,098 , allowing us to implement the plan once it is created

This will help us reach our fundraising goals, help more families learn about our free programs and help us increase our email sign up.

Project plan

P
Prep: Align on Goals & Share Information
  • Volunteer Manager outlines any current SEM activities/strategies, including use of search keywords, SEO tactics, PPC ads, website or blog content strategies
  • Volunteer Manager shares any existing materials relating to SEM
  • Professional meets with the Volunteer Manager for a brainstorming and overview session to discuss goals, online assets, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Assess Current State & Review Plan
  • Professional assesses current site traffic, search rankings, content and architecture
  • Professional creates a first draft of the SEM Plan and shares it with the Volunteer Manager
  • Volunteer Manager reviews draft and provides feedback to the Professional
2
Milestone 2: Deliver Final SEM Plan
  • Professional incorporates Volunteer Manager’s feedback and creates a final draft of the SEM Plan
  • Professional delivers final document to the Volunteer Manager and provides recommendations for implementation, based on staff capacity and budget
3
Milestone 3: Training
  • Professional trains Volunteer Manager on how to evaluate performance of SEM Plan and measure key site metrics with Google Analytics or a comparable online statistics resource
  • Professional and Volunteer Manager meet 1 month after implementation to assess how SEM Plan is performing and any tweaks that should be made
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About the org

Lucys Love Bus Charitable Trust
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Causes
Human services Disease & medical research Health & nutrition
Posted by
JT
Julie T.

Director of Development

Our mission

To improve quality of life for children with cancer and life-threatening illness, to support their families, and to mobilize the next generation of cancer activists.

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