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Logo Design & Visual Brand Identity

Help Our Children Oregon elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Our Children Oregon
Portland, OR, USA
Our Children Oregon
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Our Children Oregon
Portland, OR, USA

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Cause
Youth development
Skills
Graphic design

Posted November 22nd

Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

We are in the process of merging two 30 year organizations to become a comprehensive child abuse prevention organization. We need a new logo that fits the new name "Our Children Oregon." Speaking to our belief in the necessity of leaning in to the common good and helping to remove obstacles so all children have the ability to reach their fullest potential.

What we have in place
  • We currently have a draft strategic plan, which should make it easy for you to get started. We also have an imaginative team and supportive board, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to invest more into our foster youth leadership development work by utilizing the resources saved to push information and recruitment efforts to a broader group of youth statewide.

This merger has been in the works for 3 years and seeks to stabilize and deepen the impact of our work across the state. In a time of great division across the country we believe that children are a uniting value and that our organization can help show the rest of the nation that we are truly in this together.

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Our Children Oregon
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Causes
Youth development Civil rights Diversity & inclusion
Posted by
JW
Jenifer W.

Executive Director

Our mission

Our Children Oregon is committed to advancing the common good of all Oregon children, ensuring all children have the resources and opportunities they need to reach their full potential.

What we do

Our Children Oregon is advancing equitable policymaking and whole-child advocacy statewide to ensure our children and youth have what they need, regardless of their race or where they live, to thrive by activating meaningful change for children and families.

We partner alongside organizations to uplift and advocate for community-driven, equity-centered policies and investments that will improve the lives of Oregon's children and families. We work with a network of service providers to strengthen family supports by addressing the root causes of child abuse. We collect, analyze, and elevate data and research, that alongside lived expertise drives conversations in support of Oregon's future. And we engage Oregon youth and communities through education and action opportunities.

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