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Membership Strategy

Help Asian American Chamber of Commerce of Greatere Ph… develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Asian American Chamber of Commerce of Greatere Philadelphia
Philadelphia, PA, USA
Asian American Chamber of Commerce of Greatere Philadelphia
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Asian American Chamber of Commerce of Greatere Philadelphia
Philadelphia, PA, USA

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Cause
Community & economic development
Skills
Business development Entrepreneurship Strategy consulting

Posted November 22nd

Membership Strategy

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

Strategy to attract and retain members
Member management and tactics to develop relationships

What we have in place
  • We currently have a basic membership program, which should make it easy for you to get started. We also have a full-time Director of Member Relations, and the ability to provide any other information you need.
How this will help
This project will save us $5,848 , allowing us to use the money to grow our programs and resources for our members, allowing us to help them through professional development, certificate training, and network opportunities.

Our members are the base of our organization as a Chamber of Commerce. We want to help small Asian and Asian American businesses grow in the Philadelphia area by helping provide workshops and resources and advocating for them in government policy. However, we have trouble getting small businesses to come out to events and become members.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
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About the org

Asian American Chamber of Commerce of Greatere Philadelphia
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Causes
Community & economic development Diversity & inclusion
Posted by
Aishika J
Aishika J.

Director of Communications and Member Relations

Our mission

Asian American Chamber of Commerce (AACCGP) serves Asian business in the Delaware Valley. We are a membership nonprofit organization that serves businesses, individual entrepreneurs and nonprofit organizations for the growth of economy and employment in the Greater Philadelphia area

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