Marketing Strategy Sessions

Help Salmon & Trout Conservation brainstorm and plan ways to reach their target audience most effectively.
Salmon & Trout Conservation
Salisbury, United Kingdom

Posted November 22nd

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Project Details

What We Need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
Additional Details

S&TC campaigns to restore wild salmonid populations in the UK, as well as the ecosystems they rely on. We call for action on open cage salmon farming, agricultural practices and industrial pollution. We are seeking help with undertaking a detailed comms strategy review to plan for 2020. This will include clarifying position statements and deliverables, developing a framework to identify target audience, design a comms plan by channel and set goals for comms output.

What We Have In Place
  • We have detailed position statements, established comms channels, identified audiences.

    We have one full time member of staff dedicated to communications as well as funding.
How This Will Help
This project will save us $2,998 , allowing us to intensify our advocacy, increase our communications footprint.

It will bring clarity of purpose, very clear operational targets and well defined, measurable, strategic outcomes

Project Plan

Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About The Org

Posted by
Corin S.

Volunteer Manager

Our Mission

S&TC is the UK's only independent charity campaigning for wild fish and the ecosystems on which they rely. Wild salmon and trout are natural indicators of a happy and healthy water environment. We are a campaign based, science-lead, lobbying organisation. We do this without the use of taxpayer's money, so we are not compromised in challenging Governments. All our work is a direct product of the passion and support of those of follow us, which enables us to be your voice and to stand up openly for wild fish and water with no strings attached.

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