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Marketing Strategy

Help Boston Center for the Arts * Advice on how to “market” the organization with limited resources * A plan on how to broaden its reach and support base * Instruction on what are and how to utilize the most e…
Boston Center for the Arts
Boston, MA, USA
Boston Center for the Arts
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Boston Center for the Arts
Boston, MA, USA

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Cause
Arts & culture
Skills
Communications Marketing

Posted January 25th

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Marketing Strategy

Project details

What we need
  • A written summary of the Organization's marketing goals and target audiences
  • A list of key marketing channels that will yield the highest return on investment, with rationale
  • Specific tactics the Organization can use to leverage the identified marketing channels
  • Messaging guidelines for the channels identified, including specific key messages (if needed)
  • A summary of the key metrics for evaluating marketing effectiveness, and guidance on how to track metrics over time
What we have in place
How this will help
This project will save us $11,198 , allowing us to

Project plan

P
Prep: Information Sharing and Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Identification of Marketing Channels
  • Professional conducts research and analysis to determine the channels that the Organization should be using, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the channels identified
  • Professional incorporates Volunteer Manager’s feedback and finalizes channels
2
Milestone 2: Strategy Finalization
  • Professional drafts tactics and messaging guidelines for the different channels, and shares the information with the Volunteer Manager
  • Volunteer Manager provides feedback to the Professional on the draft
  • Professional creates metrics that the Organization can use to evaluate the effectiveness of their marketing
  • Volunteer Manager provides feedback to the Professional on the metrics
  • Professional incorporates Volunteer Manager’s feedback and delivers a final draft of the Marketing Strategy
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About the org

Boston Center for the Arts
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Cause
Arts & culture
Posted by
AN
Anne N.

Director of Institutional Affairs

Our mission

The Boston Center for the Arts (BCA) is a not-for-profit performing and visual arts campus that supports working artists to create, perform and exhibit new works; develops new audiences; and connects the arts to community.

What we do

The BCA is one of Boston’s leading non-for-profit arts organizations, supports the creation and presentation of new work in the visual and performing arts that reflect developments in regional, national and international culture.

Since the BCA was established in 1970, the South End has evolved into a vibrant, diverse urban neighborhood. Our two-acre campus is home to hundreds of working artists, as well as many small arts organizations; the Mills Gallery; the BCA Plaza Theatres: the Calderwood Pavilion; facilities for the Boston Ballet and the Community Music Center; two restaurants and the Historic Cyclorama. Each year, the Boston Center for the Arts hosts more than 50 community events, 20 theater productions, at least 5 exhibitions, and welcomes more than 200,000 visitors through our doors. The BCA showcases the arts through exhibitions, live performances and community events, and supports artists through affordable space on our historic South End campus and through programs that promote and advance their valuable work.

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