Membership Strategy

Help Phoenixville Area Time Bank develop a strategy to bring in new members, or improve their current membership program, to increase engagement and support their fundraising and community-building goals.
Phoenixville Area Time Bank
Phoenixville, PA, USA
Unfollow
Log in to follow
Phoenixville Area Time Bank
Phoenixville, PA, USA

0

Live Projects

56

Matched Projects
7 Followers

Posted November 20th

Share this project:

Project details

What we need
  • A Membership Strategy document of 2-4 pages, including analysis of the Organization’s current membership program, step-by-step guide to a new or improved program, growth goals and creative outreach strategies
Additional details

We need help to engage current members and develop a strategy to grow additional individual and nonprofit organizational members. We have lost as many members as we gained the past few years. We need some fresh approaches for recruitment and engagement.

What we have in place
  • We currently have a strong desire to grow and keep our membership engaged, which should make it easy for you to get started. We also have a contact person to lead this effort, and the ability to provide any other information you need.
How this will help
This project will save us $2,788 , allowing us to concentrate on developing partnerships with other nonprofits to leverage our mutual benefit to the community.

We are transitioning leadership and developing strategies to make our organization more sustainable. This includes being able to generate membership levels that can cover basic expenses and some paid staffing. An engaged membership will also generate more positive impact stories that will help us with recognition and desire to join.

Project plan

P
Prep: Distribution of Prep Materials
  • Professional connects with Volunteer Manager to discuss current membership program (if applicable), development goals, potential budget for building a membership program, and growth goals
1
Milestone 1: Information Gathering
  • Professional and Volunteer Manager develop and execute an in-depth SWOT (strengths, weaknesses, opportunities and threats) around an existing or potential membership program
  • Professional surveys existing and potential members through focus groups and/or one-on-one interviews to obtain qualitative data
  • Professional conducts independent market analysis to research the target market, competition, and peer organizations' membership development strategies
2
Milestone 2: Drafting Document
  • Professional creates a strategy document that includes proposed member cultivation and engagement recommendations, communications and outreach strategies, and related ongoing programs
  • Volunteer Manager reviews and provides feedback which the Professional incorporates
3
Milestone 3: Presentation of Final Deliverable
  • Professional delivers the final document
  • Volunteer Manager and Professional conduct a wrap-up meeting and discuss next steps for implementation of this strategy
Show more

About the org

Phoenixville Area Time Bank
Unfollow
Our mission

Phoenixville Area Time Bank is a non-profit organization that enhances people-to-people support to build a fully inclusive, resilient community through a local service exchange network.

Testimonials

Jeff was inspiring to work with. Excellent listener and idea generator. We had several internal hand offs and delays, yet it was still easy to pick up when we restarted the effort. He provided high level insights that gave us hope and enthusiasm to develop different strategies for member recruitment.
Mary G.
Mary G.

Volunteer manager

Membership Strategy Project

Working with Diana, her team and the Phoenixville Area Time Bank was a delight. Diana has such vision and focus - it is inspiring! I enjoyed learning about their model and hope that some of my ideas will ultimately help. I highly recommend anyone considering partnering with Diana and the Time Bank!
Jeff B.
Jeff B.

Volunteer

The pixel