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Marketing Strategy Sessions

Help StudentsCare brainstorm and plan ways to reach their target audience most effectively.
StudentsCare
Philadelphia, PA, USA
StudentsCare
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StudentsCare
Philadelphia, PA, USA

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Cause
Health & nutrition
Skills
Marketing

Posted November 18th

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Marketing Strategy Sessions

Project details

What we need
  • 3-5 one hour strategy sessions with a marketing professional covering topics like marketing channels, messaging, branding and target audiences.
  • A written summary of marketing goals, target audiences and channels to prioritize.
  • A starter plan of recommendations & actionable next steps to begin executing your strategy.
  • Note: this project does not include the creation of content such as emails, print materials, or social media posts.*
What we have in place
  • We currently have basic marketing collateral, which should make it easy for you to get started. We also have impact metrics and high quality photos/testimonials, and the ability to provide any other information you need.
How this will help
This project will save us $2,998 , allowing us to help more hospitalized children!

Get the word out about the important work we are doing and allow us to grow

Project plan

P
Prep: Information Sharing & Goal Setting
  • Volunteer Manager outlines any current marketing activities and strategies
  • Volunteer Manager shares any existing marketing materials
  • Professional connects with the Volunteer Manager for a brainstorming/overview session, to discuss goals, target audiences, and existing activities/materials
  • Professional and Volunteer Manager outline next steps and timeline for the project
1
Milestone 1: Strategy Sessions
  • Up to 3 strategy sessions with Professional, marketing/communications team, and/or others involved in strategy & decision-making
  • [Suggested Session] On-boarding session to discuss goals, themes and core messaging
  • [Suggested Session] Identifying target audience and messaging
  • [Suggested Session] Prioritizing marketing channels and executional starting points
2
Milestone 2: Next Steps
  • Professional shares brief with summary of discussion, agreed upon marketing strategies & tactics to prioritize, and areas for further exploration
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About the org

StudentsCare
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Causes
Health & nutrition Human services Youth development
Posted by
Erica C
Erica C.

Founder & CEO

Our mission

StudentsCare is a 501c3 nonprofit connecting undergraduate healthcare students nationwide with hospitalized children, isolated seniors, and their families, to provide fun, friendship and support.

Our vision: A world in which healthcare providers demonstrate empathy and kindness and hospitalized children and isolated seniors receive compassionate care.

What we do

Our Hospital Buddy Program provides critical direct support that can improve healthcare outcomes for pediatric patients. Partnering with hospital staff, we pair college students with young patients to help alleviate the emotional effects of long-term hospitalization.

To respond to the needs of our communities, brought upon by COVID-19, we launched our Senior Buddy Program! Through this program, we partner with senior living facilities to connect senior residents with our trained and caring college student Buddies. Through virtual visits, our students connect with seniors through regular phone/video check-ins, providing companionship and support.

Testimonials

Read the Impact Story
(No testimonial has been submitted by Erica)
(No testimonial has been submitted by Eric)
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