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Logo Design & Visual Brand Identity

Help Virgin Islands Farmers Alliance. Inc. (VIFA) elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
Virgin Islands Farmers Alliance. Inc. (VIFA)
Frederiksted, VI, Virgin Islands (U.S.)
Virgin Islands Farmers Alliance. Inc. (VIFA)
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Virgin Islands Farmers Alliance. Inc. (VIFA)
Frederiksted, VI, Virgin Islands (U.S.)

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Cause
Community & economic development
Skills
Graphic design

Posted November 18th

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Logo Design & Visual Brand Identity

Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
Additional details

It would be ideal to pair artistic direction and functionality to bring a logo to life for the Virgin Islands Farmers Alliance! Something to speak to our agriculture community and potential advocates/supporters. Some key descriptive words : virgin isalnds-fun-farm-classic and clean. The logo should be vibrant and easily usuable for print as well as digital platform.

What we have in place
  • We currently have a small digital "look-book" and a simple landing page, which should make it easy for you to get started. We also have excitement and basic artistic ideas, and the ability to provide any other information you need.
How this will help
This project will save us $4,817 , allowing us to focus spending on tangible education experiences and printable marketing materials as well as creating membership drive incentives & events that will expand awareness.

This necessary branding will solidify our abiltiy to begin real marketing strategy and printable materials for our inagural membership drive! Then our mission is well on it's way to reaching a mass audience for optimum awareness. (online and otherwise)

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

Virgin Islands Farmers Alliance. Inc. (VIFA)
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Causes
Community & economic development Education Health & nutrition
Posted by
Faye P
Faye P.

Farmer, Farm operations coord. & VIFA consultant

Our mission

The Virgin Islands Farmers Alliance is to be an inclusive voice and educational resource on behalf of professional working farmers, farm workers, families, and future farmers of the Virgin Islands.

What we do

By creating community opportunities and interactive learning experiences, we educate, preserve and expand on resources and use of sustainable agriculture practices in the Virgin Islands.

With the new found awarness of our shared farming comminity, we will be able to integrate all levels of agriculture interest and focus. Especially knowledge that will elevate the longevity, sustainability and overall health of the island and its people for generations to come.

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