Logo Design & Visual Brand Identity

Help KidZNotes elevate their visual identity with a new or refreshed logo, or other design choices such as colors, font styles, and graphics that reflect their mission and vision.
KidZNotes
Durham, NC, USA
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KidZNotes
Durham, NC, USA

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Posted November 27th

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Project details

What we need
  • Consultation regarding the Organization's current branding and desired branding objectives
  • Visual branding guidelines / style guide that include specific colors, fonts, and other graphic design elements to use in print and digital communications materials
  • High-resolution logo delivered electronically (in formats for digital and print use)
What we have in place
How this will help
This project will save us $4,817 , allowing us to

Project plan

P
Prep: Distribution of Prep Materials
  • Volunteer Manager provides Professional with current logo (if available), branding guidelines, and any existing marketing/communications materials
  • Volunteer Manager sends Professional examples of logos, brands, and design elements preferred, and links to website and social media pages
1
Milestone 1: Brainstorm
  • Professional and Volunteer Manager connect to discuss the branding goals, target audience, and preferred design elements
  • Professional and Volunteer Manager agree upon a style concept and the detailed scope of deliverables (e.g., logo, custom graphics, updated style guide, new style guide, etc.)
2
Milestone 2: Logo Design
  • Professional drafts up to three different logo designs and shares with the Volunteer Manager for feedback
  • Volunteer Manager selects one of the design options and provides feedback
  • Professional iterates upon the design for final delivery, including versions of the logo for different uses (e.g., black & white, full color, and formats for print and digital use)
  • Professional delivers the final version of the logo including specifications for usage (colors, size, etc.)
3
Milestone 3: Visual Branding Guidelines / Style Guide
  • Professional drafts the visual branding guidelines, which features the logo design and a specific set of colors, fonts, and any custom graphic elements to be incorporated in future communications
  • Volunteer Manager reviews the draft guidelines and provides feedback
  • Professional incorporates feedback and prepares the final version
  • If custom graphics are included in the agreed-upon scope of work, the Professional provides them in high-resolution formats for digital and print use
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About the org

KidZNotes
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Posted by
Jennifer B.

Development and Marketing Manager

Our mission

Kidznotes changes the life trajectory of underserved k-12 students through orchestral training.

What we do

KidZNotes provides free-of-charge classical, orchestral music training to interested children in Durham, NC. KidZNotes is inspired by the most exciting initiative in educational reform today, "El Sistema" or “The System.” This is a free program in classical music for young children from highly impoverished backgrounds, hailing unexpectedly from the slums of Venezuela. Thirty-five years ago “El Sistema” began with 6 children in a parking garage, and now over 2 million children later, El Sistema is a world-acclaimed program being emulated around the globe.

Through partnership with Durham Public Schools, KidZNotes operates in 4 Title-1 elementary schools, and currently serves 110 underserved students grades K-4. KidZNotes employs the general music teacher at each school to teach KidZNotes after school and on Saturdays for nearly 10 hours per week. The overwhelming majority of our enrolled students qualify for free and reduced lunch. KidZNotes has blossomed from 60 students in our first year, to 110 in our second, with the demand and resources to expand to serve 200 students in 2012-13.

Testimonials

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